The Product Application & Approval Process

Vendors submit applications via Whole Foods Market Northern California's Vendor Product Submission (VPS) system. In addition, buyers can proactively ask vendors to submit an application online after seeing a product in the field or during a presentation meeting.

Once an online application has been submitted, three things can happen: 

• Buyers can deny an application based on the information provided before seeing samples.
• Buyers can request samples and additional information, but reject the application if the samples or information are not received within the specified timeframe.
• After reviewing samples and additional information, buyers can accept or reject the product.

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